Competitors
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In this blog post, I will be looking at other competitors' websites and comparing their workshop prices to inform our own.
Globe Arts Studio
Workshop costs:
|
Workshop |
Age |
Hours |
Price |
|
Day |
|
2 |
5 weeks £100 |
|
Evening |
|
|
5 weeks £100 - £116 |
|
Kids After School |
5-7 & 8-10 |
1 |
5 weeks £40 |
|
Kids After School |
5-8 |
1 |
6 weeks £48 |
|
Kids After School |
9-12 |
1 |
6 weeks £48 |
|
Kids Saturdays |
5-7 &8-10 |
1.5 |
5 sessions for £45 |
|
Kids Saturdays |
11+ |
2 |
5 sessions £50 |
|
Junior Saturdays |
5-7 & 8-10 |
1.5 |
6 sessions £54 |
|
Young Creatives Saturdays |
11+ |
2 |
6 sessions £60 |
|
Family |
5+ |
1 |
£5pp |
|
Specialist Workshop |
|
6 |
£70 |
|
Specialist Workshop |
|
3 |
£40 for 1, £70 for 2 |
|
Specialist Workshop |
|
3 |
£80 for 2 |
|
Specialist Workshop |
|
4 |
£70 |
|
Private – Small group |
|
1 |
£25 pp / per hour |
|
Private 1:1 |
|
1 |
£35 pp / per hour |
- Globe Arts Studio's target audience is kids, families, and adults.
- Membership costs £35 per year and comes with perks including: invites to previews, free demonstrations and ArTalks, access to friends-only creative critique and workshops, free personal practice time, and participation in Friends group exhibitions. Also, members receive a 10% discount on art kits and supplies as well as selected classes and workshops. The company's website features a bright, vibrant design that makes use of contrasting colours (Globe Arts Studio, 2023).
University of the Arts London
The target audience for this studio is limited to their current or past students. University of Arts London offers a variety of workshops at no cost. These workshops cover a wide range of topics and skills, catering to both their student and graduate members. Workshops they offer include: Student Career 1 to 1, Graduate Career 1 to 1, Career Well-being Wednesday, Zine Making, Breadmaking, Photograms, Finger knitting, How to run a successful participatory arts project, Writing proposal, Drawing live animals and Careers, enterprise and support post-graduation (University of the Arts London, 2023).
Calder Art Studio
Calder Art Studio is an art studio that offers a range of workshops targeted at individuals interested in expanding their creative skills. Workshop prices range from £35 to £65, and the studio offers workshops on a variety of topics such as terrarium building and watercolour painting (Calder Art Studio, 2023).
On their website, they feature useful information such as what customers can expect to learn in the workshop and how they can book. They also provide details on disability access, the nearest car park for those driving, and directions from public transport. I feel that it would be a good idea for us to be as helpful as possible to our potential customers too (Calder Art Studio, 2023).
Calder Art Studio advertises their workshops and sells tickets through Eventbrite.
References
Calder Art Studio. (2023). Workshops & Demos. Calder Art Studio. https://www.calderartsupplies.co.uk/calder.php/action/page/page/WORK
Globe Arts Studio. (2023). Courses and Workshops. Globe Arts Studio. https://www.globearts.org.uk
University of the Arts London. (2023). Events and Workshops. University of the Arts London. https://www.arts.ac.uk/students/student-careers/events-and-workshops